Best Times to Introduce Fancy to Tenants

First impressions matter. When residents learn about Fancy early, they are more likely to see it as part of your property's value rather than an afterthought. Introducing Fancy at the right time helps position it as a rewarding benefit that makes rent feel lighter, daily spending more valuable, and your property stands out. The sooner tenants understand how Fancy works, the more likely they are to activate their account, start earning cashback, and stay engaged over time.

These are four ideal time periods to introduce Fancy to tenants, plus simple messaging and ready-to-use ideas.

1. During Lease Signing or Move-In

Why it works: New residents are in discovery mode and paying close attention to welcome materials, making it the perfect time to introduce perks.

As part of your welcome package, we’ve partnered with Fancy. It’s a free rewards platform that gives you real cashback on everyday spending and even on your rent just for living here.

Try this:

Include Fancy in your digital welcome email, printed handbook, or move-in checklist to ensure early visibility.

2. With Monthly Rent Reminders

Why it works: When rent is top of mind, residents are more receptive to financial perks that help offset everyday expenses.

What to say:

“Paying rent is a big deal. Fancy makes the experience feel rewarding with rent cashbacks, No extra steps required.”

Try this:

Add a short Fancy mention to rent reminder emails or app banners to keep it in residents’ sights.

3. At Community Events or in Resident Newsletters

Why it works: Social and onsite experiences create natural openings for residents to engage with something new and rewarding.

What to say:

“Residents at our property get access to Fancy, a rewards platform that gives you cashback on everyday spending and on your rent.”

Try this:

Include QR codes or flyers at resident events and feature Fancy in your next community newsletter.

4. When Promoting Amenities and Perks

Why it works: Fancy enhances your amenity offering with a digital, everyday benefit that feels current and practical.

What to say:

“Alongside secure storage and high-speed Wi-Fi, you get cashback through Fancy. Link your card once and start earning automatically.”

Try this:

Add Fancy to your amenity page, leasing brochure, or virtual tour follow-ups to highlight its value.

Need flyers, email templates, or QR codes to promote Fancy?

Reach out to partnerships@fancy.com and we’ll get you what you need.